YouTube Earnings Calculator
Enter your views, set your niche and audience region, and get a low, mid and high ad-revenue estimate per day, month and year.
Enter a monthly view count
Type the figure from your Studio dashboard above, or use a quick-set preset to model a target, then press See the estimate.
Start here
How it works
Three inputs, one formula, no hidden steps. Here is what to enter and exactly what the calculator does with it.
Using it
- 1
Enter your views
Switch the toggle to daily, monthly or yearly to match the figure you already have. Studio's last-28-days number is the easiest one to use.
- 2
Set niche and region
These two pick your rate band, and they swing the result more than anything else. If you already know your RPM from Studio, enter it directly and skip the guesswork.
- 3
Read the band, not the point
Switch between per day, month and year, and treat the low-to-high spread as the real answer. Then export the card or copy the link.
No view count to hand? Tap a quick-set preset to see what a channel of that size typically earns, then adjust from there.
The formula
Running on your numbers right now
- Monthly views
- —
- ÷ 1,000 — thousand-view units
- —
- × RPM applied
- —
- Most likely per month
- —
- Low to high band
- —
Run an estimate above and this fills in with your own figures.
Already baked into that RPM
- YouTube's roughly 45% cut of long-form ad revenue.
- A conservative share of views assumed to carry no ad at all.
- A ±band for week-to-week CPM movement, which is why there is no single number.
Revenue intelligence
The same views in a different niche
What each category pays per 1,000 views for a US / Canada audience. Run an estimate above to see these as your own monthly figures — advertiser demand, not view count, is what sets the ceiling.
Brokers, banks and SaaS bid hardest for high-intent viewers.
Among the most expensive keywords anywhere — one policy pays for many views.
A single lead is worth thousands, so agents and lenders bid accordingly.
B2B tools sold on subscription can afford a long payback per click.
Courses, software and services all chase the same buying-intent audience.
Expensive subscriptions and free-trial funnels support high bids.
Strong B2B demand and expensive software conversions.
Broad reach, little targeting signal — volume business.
The highest-paying categories, plus your own if it falls outside them. The highlighted row is the niche currently selected in the calculator; change it above and this chart follows.
CPM vs RPM
What happens to an advertiser's dollar
CPM is what the advertiser pays. RPM is what lands in your account. The gap between them is the single biggest reason public earnings estimates run high — so here is the whole chain, using a $10 CPM as the example.
Skipped pre-rolls, ad blockers, unsold inventory and viewers on Premium all count as views while paying nothing directly against that video. That is why an RPM taken from Studio always sits well below the CPM advertisers were quoted — and why the estimate above applies a range rather than a single rate.
Rate factors
What sets your RPM besides niche
Where your viewers live and when they watch move the rate as much as what you make videos about.
Audience geography
Typical long-form RPM by region
Rates track local advertiser spend, not viewer count. A channel with a global audience earns closer to the mix than to any single market.
Seasonality
The same views pay more in Q4
Advertiser budgets peak into the holidays and reset in January, so December can pay half again what the same views earn in Q1. The estimate above is an annual average.
Length
Video length
Past roughly eight minutes you can place mid-rolls, so a longer video carries several ad slots instead of one.
Blockers
Ad blockers & Premium
A meaningful share of views never serve an ad. Tech and gaming audiences block at well above average rates.
Retention
Watch-through
Mid-rolls only pay if viewers reach them, so weak retention quietly removes the slots you placed.
Scope
This estimates long-form ad revenue
Shorts and long-form pay through different mechanisms, so mixing their views into one CPM would misstate both.
Long-form
Covered here
Ad revenue earned against that specific video, with creators keeping roughly 55% after YouTube's cut. This is the model used above.
Shorts
Not covered
Revenue comes from a pooled fund split across all Shorts views platform-wide, often needing tens of times the views to match long-form.
The full picture
Ad revenue is rarely the biggest line
The figure above covers ads only. For most established channels that is a minority of total income — these are the other streams, expressed the same way, per 1,000 views.
| Stream | Per 1K views | What determines it |
|---|---|---|
| Ad revenueestimated above | $1–$18 | Niche, audience region, video length and season. |
| Brand sponsorship | $15–$40 | Negotiated per deal on your recent average views, not lifetime totals. Usually the largest single line once a channel clears roughly 20K views a video. |
| Affiliate links | $2–$25 | Entirely dependent on purchase intent — review and tutorial content converts, entertainment rarely does. |
| Memberships | $3–$20 | Scales with community strength rather than reach. A small devoted audience can beat a large passive one. |
| Merchandise | $1–$15 | Needs a recognisable identity worth wearing; margins after production are thinner than the headline price suggests. |
| Super Thanks & Chat | $0.10–$3 | Meaningful mainly for live streamers; negligible for pre-recorded uploads. |
Ranges are typical rather than guaranteed, and every line except ad revenue depends on work outside uploading. Treat the ad estimate above as the floor of what a channel of that size can earn, not the ceiling.
FAQ
Frequently asked questions
How accurate is this estimate?
It's a directional estimate built from your view count and industry-typical CPM ranges. Real ad revenue depends on advertiser demand for your specific niche and audience, seasonality and ad formats. Treat the range as a ballpark, not a paycheck prediction.
Why a low/mid/high band instead of one number?
CPM varies week to week even for the same channel, so a single figure would imply false precision. The band shows the realistic spread instead.
Does this account for sponsorships or merchandise?
No — ad revenue only. Sponsorships, affiliates, merch and memberships are negotiated privately and often equal or exceed ad income, but leave no public trace to estimate from.
Which view number should I enter?
Your long-form views over a typical month — the last-28-days figure in Studio is the closest match. Exclude Shorts views, since they pay through a different mechanism entirely.
Can I use this to size up another channel?
Yes — enter your best estimate of their monthly views and pick their niche and likely audience region. Useful for sizing a sponsorship or benchmarking a competitor.
Is any of my data stored?
No. The whole calculation runs in your browser — nothing you type leaves the page, and there's no account to create.
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